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Small Business Online Marketing Concepts

online-marketing-conceptsSmall Business Internet Lingo

Online Marketing has become a prominent part of the advertising industry these days.   This is obviously because people are spending a big part of their time on a daily basis on the Internet.   Since that’s where the people are, than obviously that’s where Small Businesses need to target their marketing resources and strategies.  The beauty of this new form of marketing is, they’re open online communities for you to do what you want and get your message across to the Social Media constituents.  No, there’s no textbook or quick guide book that will assist you in these programs.  You just have hundreds, if not thousands of Internet journalistic opinion on best practices, and more importantly statistical analytics to influence your decision making on these Social Media Platforms.

Once you learn to operate these platforms to deliver your Small Business message, don’t think you can put your feet up and ride the wave.  They are not like a bike.  You need to constantly continue to read, learn, and listen to other professionals in the Social Media Industry, Advertising Industry, and also business competitors of your business to make sure you are not falling behind.  These very dynamic platforms on the Internet do not seem to be slowing down their development and growth, and so your business needs to continue to learn, and adapt along with them.  Or else you’ll find yourself falling behind, and seeing your competitors stepping all over your virtual business turf. (more…)

Social Media Nation States On The Internet


Small Business Principles On Social Media

The small businesses in America have been transitioning into online marketing at a good pace in recent years.  It is expected for small businesses to have a Facebook page, Twitter Account, and even a Pinterest account.  But as these platforms develop competition for eyeballs, bigger businesses come in and dominate, pushing small business owners aside.  It is very difficult for small business owners to know the affect and results of their small campaigns, and how much effort or resources should be allocated to these marketing platform strategies.

Social Media has become a must have for all businesses, large or small.  But each platform needs to be treated as its own community of individuals.  I think a perfect analogy would be to compare these Social Media platforms to countries.  For example, you don’t go to France from the United States and expect the French people to speak English, and even if they do speak English, you don’t expect your lexicon of cultural language to be understood in France, do you?  Let alone, if you’re trying to conduct business in that foreign country. (more…)